Press Secretary Kaivan Shroff speaks with Julia Mueller at The Hill about the Biden campaign recently joining TikTok & their efforts to reach out to young Americans.
In the viral social media space, “authenticity and building that brand and personality” is key, especially for campaigns that might otherwise come across are more formal and strategic — and especially when it comes to reaching young voters, said Kaivan Shroff, press secretary for the pro-Biden Gen Z group Dream for America.
“I think it’s a particularly stark reflection, given that Biden is getting all this criticism for his age, because he’s actually, I think, running one of the most responsive, in-touch digital social media campaigns,” Shroff said.